2018 Annual Meeting Speaker Spotlight: Spectrum Science

Communicating Science: How to Engage, Inspire, and Drive Action
We all know the power of science, but sharing science can be difficult. In the age of in digital communication, the loudest voices are heard and pseudoscience and ingredient fears can drive the narrative. You need to be the one to share your story. We’ll share why communicating science matters and how to take the first step.

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Meet Darby Pearson, Senior Vice President, Spectrum Science

Darby joined Spectrum in March 2007. Her expertise includes scientific credentialing, advocacy relations, media relations and scientific communications for dermatology, respiratory health, oncology and sustainability clients. She currently leads scientific communications efforts for several major consumer products companies.

Darby has a proven track record of problem solving client challenges by bringing science to life for various stakeholders. Leveraging tools like credentialing strategies, influencer activation and content marketing, she works with teams to deliver holistic, measurable results. She has lead communications strategies and execution for data announcements, product launches, branding, issues management and corporate leadership, to name a few.

Darby’s passion for translating science to be relevant and meaningful to different audiences comes to life every day through programs focused on ingredient technology and transparency, new product innovation and corporate scientific strategy and storytelling.

Before coming to Spectrum, Darby worked on behalf of a variety of lifestyle clients at KMR Communications and Tractenberg Public Relations in Manhattan. Darby graduated from the University of Maryland with a B.A. in Communications, with a concentration in public relations and a minor in photography.

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Meet Eric Moorhead, Senior Scientific Executive

Eric has more than six years experience as a medicinal chemist, working at the very early stages of drug discovery. Through his research, he has gained a broad knowledge of the sciences driving the biotechnology and pharmaceutical industries. Eric comes to Spectrum after a successful career as a medicinal chemist in the Boston area. He worked at Cubist Pharmaceuticals, followed by Macrolide Pharmaceuticals, focusing on infectious disease, designing and synthesizing complex antibiotics to treat gram-negative, multi-drug resistant infections.

In his work at Spectrum, Eric serves clients across all practice areas, including pharmaceutical, biotech, consumer goods and health tech clients. Eric specializes in communicating complex scientific concepts in clear, understandable ways. Eric brings advanced technical writing skills to Spectrum and has authored numerous white papers, peer-reviewed and review articles across a wide variety of fields.

As a trained chemist, Eric is focused on tackling chemophobia with consumer audiences and has summarized his perspective in a LinkedIn article, Combating Chemophobia: 4 Takeaways from the HCPA Mid-year Meeting.

Eric Moorhead holds an M.S. in Organic Chemistry from the University of Texas at Austin and a B.A. in Chemistry from Claremont McKenna College.

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Spectrum Science is a full-service strategic health and science communications agency that believes in the power of scientific storytelling. Learn more about Spectrum Science.