2018 Annual Meeting Speaker Spotlight: Maryellen Molyneaux of NMI

Maryellen Molyneaux, President of NMI will present recent research from two U.S. based studies into consumer perceptions of fragrance and fragrance-free. What is driving the desire for fragrance-free and who are the consumers that drive this market? What are their psychographic profiles, concerns and related attitudes? How much do they really know about ingredients and where might they be confused or even misled. The research examines their perceptions versus their actual purchases and identifies problems to solve for manufacturers and marketers.

Maryellen is the President and Founding Partner of the Natural Marketing Institute (NMI). She brings over 35 years of healthcare marketing experience to NMI. Her range of business experience includes corporate management, international consulting, new business start-ups, consumer packaged goods innovation, and market research management. Since joining NMI in 1990, her research has been utilized by government agencies such as USDA, FDA, NIH-ODS, and state agricultural departments; Fortune 500 companies such as Cargill, J&J, Abbott Laboratories/Ross Nutrition, BASF, General Mills, Smuckers, Ingredion, Mondelez, Bayer, NBTY, leading retailers, and other leading manufacturers. Maryellen has also worked with universities, trade associations such as Dairy Management and AACC among others, as well as various non-profits such as Partnership for a Healthier America, AARP, PBS, Energy Star, Regional Health and Wellness Foundations, and USP.

Her specific experience includes strategic consulting, new product development, communication and brand strategy development, qualitative and quantitative trade and consumer research, and market research for mergers and acquisitions. Her product research breadth has spanned over 100 product categories including food and beverages, dietary supplements, personal care, weight loss and sports nutrition, OTC and pharmaceutical, and alternative healthcare. She has also led innovation teams and many projects within corporate sustainability and social responsibility. Maryellen and NMI are well known for their syndicated consumer databases now with over 19 years of data from over 1,000,000 consumers across 30+ countries with regard to their attitudes and beliefs, market behavior and product usage trends within health, wellness, sustainability, and corporate social responsibility. NMI’s consumer segmentations are widely used across many industries and have unique applications across all AC Nielsen products.

As President of NMI, Maryellen has been both a moderator and speaker for several organizations including the Institute of Food Technology, FMI, NASFT, Worldwide Food Expo, American Society For Nutrition, CRN, NIH-ODS, and other Food and Technology Conferences. She has been published in several written reports and articles and is a frequent contributor to many consumer and trade media including Time Magazine, 48 Hours, New York Times, Wall Street Journal, USA Today, Natural Foods Merchandiser, Progressive Grocer, Supermarket News, Nutrition Business Journal, and Nutraceuticals World, among others.

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