Fragrance Creators' 2019 Impact Report

Dear Members.

As I sit here and take stock of Fragrance Creators’ 2019 ROI—pages 3 to 10, to be exact—I hope you see what I see: ADAPTABILITY. Adaptability powered by:

• The courage to think big—strategic vision
• Speed and agility—keeping up with the pace of change
• Tenacity—can’t stop, won’t stop
• A deep sense of responsibility—do the right thing for people, perfume, and the planet, always.

Through foresight, innovative approaches, rapid mobilization, and focusing on delivering direct and meaningful ROI, we have emerged as "association 2.0." Being a member of Fragrance Creators means you believe deeply in the importance of coming together to do good for the world in ways only possible by working collectively. And, I believe it is incumbent upon us, as your association, to continually demonstrate progress and deliver meaningful and measurable results for business and the public. Overall, we have saved our members millions in unnecessary costs, advanced opportunities for growth, and promoted policies that are good for people and the planet. The following pages demonstrate how we have advanced the organization and how our product has directly impacted your business, the fragrance industry at large, and the public we ultimately serve.

2019 was our year for the public. With the launch of The Fragrance Conservatory, we delivered the first and only comprehensive, emotionally engaging consumer resource in the world for accurate, relatable information about fragrance—including individualized and custom developed fragrance ingredient stories. Moving forward, the Fragrance Creators staff is geared up to tackle the uncertainties of tomorrow through adaptability—a central tenet that informs our strategy and everything we do. Thank you for empowering and emboldening us this year. We look forward to all we will achieve together in the coming year.

Read the 2019 Impact Report now:

Sincerely,

Farah K. Ahmed
President & CEO
Fragrance Creators