Headlines: IFRANA Reborn As Fragrance Creators Association, Emphasizing Human Element - Rose Sheet

"'We understand that the public and consumers have an increased interest in knowing more about fragrance, and we’re here to service that interest with facts and sound, science-based fragrance information,' Fragrance Creators President and CEO Farah Ahmed noted in a May 8 interview.

She continued, 'It’s really a timely evolution. I wouldn’t call it a left or right turn. Rather, we’re evolving and keeping up with the pace of industry, the pace of policymakers and the pace of consumers that we all serve, taking meaningful leadership in terms of informing and educating.'

The group’s name change and reimagined branding, including a new logo, are part of this evolution and the expanded conversation it’s pursuing with policymakers and stakeholders.

'Historically we’ve been more focused on the regulatory and science, and then that evolved more into the policy arena and now we’re moving forward from a consumer standpoint,' Ahmed explained."

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