Shardonā Daneshvari of IFF Joins Fragrance Creators’ Board of Directors

WASHINGTON, DC—Fragrance Creators Association announced today Shardonā Daneshvari, Vice President, Regional General Manager, NOAM, Consumer Fragrances at IFF, has joined its Board of Directors.

Daneshvari has 30+ years’ experience in Product Development, Brand Management, Marketing & Commercial Excellence across categories from Fine Fragrance to Beauty Care and Fabric to Home Care. She has worked at IFF for nearly 17 years and has worked to align fragrance industry strategies with customer and business needs. She has a BFA in Packaging Design from the Fashion Institute of Technology and an MBA from Rutgers, The State University of New Jersey-Newark. Due to IFF’s mid-year membership, she joins the Fragrance Creators Board as non-voting member for the remainder of 2023.

“I am delighted to join Fragrance Creators’ Board of Directors,” said Daneshvari. “The association’s Board is committed to running a highly impactful and values-driven organization. I am excited to support Farah and Fragrance Creators’ work to advance responsible industry growth.”

“Shardonā’s understanding of the fragrance industry, our workers, and the consumers will complement the diverse perspectives that currently make up the Board,” said Farah K. Ahmed, President & CEO, Fragrance Creators. “We are thrilled to have her voice within our Board of Directors.”

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Fragrance Creators Association is the trade association representing the majority of fragrance manufacturing in North America. We also represent fragrance-related interests along the value chain. Fragrance Creators' member companies are diverse, including large, medium, and small sized companies that create, manufacture, and use fragrances and scents for home care, personal care, home design, fine fragrance, and industrial and institutional products, as well as those that supply fragrance ingredients, including natural extracts and other raw materials that are used in perfumery and fragrance mixtures. Fragrance Creators established and administers the Congressional Fragrance Caucus, ensuring ongoing dialogue with members of Congress and staff. Fragrance Creators also produces The Fragrance Conservatory, the comprehensive digital resource for high-quality information about fragrance—www.fragranceconservatory.com. Learn more about Fragrance Creators at fragrancecreators.org—for people, perfume, and the planet.

Contact: Katie Cross

kcross@fragrancecreators.org